Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to your website from search engines. which is essential for any online business, as it helps you reach your target audience, increase your visibility, and grow your revenue.
SEO is a dynamic process that is in a continual state of evolution, with advancements in search engine technology giving rise to a new generation of AI-powered SEO.
AI is the technology that enables machines to perform tasks that normally require human intelligence, such as understanding natural language, recognizing images, and generating content. AI is transforming the way search engines work, and how users search for information.
In this article, we will explore the new methods that you need to know and use to succeed in the AI era. We will cover both the new-gen SEO methods that are already widely used and proven and the advanced next-gen SEO methods that are still coming or not widely known.
We will provide you with a practical guide on how to apply these methods to your website and content, and how to measure and improve your results. We will also share some tips and tricks on how to stay ahead of the competition and the search engines.
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New Gen SEO Methods
The new-gen methods are the ones that are already widely used and proven by many online businesses and marketers. They are based on the current features and capabilities of the major search engines, such as Google, Bing, and Yahoo. They are also based on the current trends and behaviors of online users, such as using mobile devices, voice assistants, and social media platforms.
Here are the new-gen SEO methods that you can use to teach search engines about your business and get them to recommend your work
Use Schema Markup to Provide Structured Data
Schema markup is a code that you place on your website to help search engines better understand what the content on your web page means.
For example, when Google sees the words, “Gaurav Sharma,” on our blog posts’ pages, it creates a SERP entry for “Gaurav Sharma.”
Schema markup can be used to provide information about your business, such as name, address, phone number, logo, reviews, products, services, events, and more. This information can help AI search engines display rich results, such as knowledge panels, carousels, or maps, that can attract more clicks and conversions.
You can use a schema markup generator tool, such as Schema Markup Generator (JSON-LD), to create structured data for your site. You can also use a schema validator tool, such as Schema Markup Validator, to check if your schema markup is correct and valid.
Use Natural Language and Conversational Tone
AI search engines can process natural language queries and voice commands, which means that users can search for information using their own words and phrases, rather than using keywords or operators.
For example, users can ask questions like, “What is the best pizza place near me?” or “How do I fix a leaky faucet?”
To optimize your content for natural language and conversational tone, you should write clear and concise answers to common questions, and use words and phrases that your target audience would use. You should also use headings, bullet points, and summaries to highlight the key takeaways of your content.
You can use tools like Answer the Public or AlsoAsked to find out what questions your audience is asking and use them as inspiration for your content. You can also use tools like Hemingway or Grammarly to improve your writing style and readability.
Optimize Your Content for Mobile Devices and Voice Assistants
AI search engines can deliver results on various platforms and devices, such as smartphones, tablets, smart speakers, and smart TVs. This means that users can access your content from anywhere and anytime, using different screen sizes and input modes.
To optimize your content for mobile devices and voice assistants, you should make sure that your website is responsive, fast, and secure. You should also use AMP (Accelerated Mobile Pages) to improve your mobile performance and visibility.
AMP is a web framework that creates lightweight and fast-loading web pages that are compatible with mobile devices and voice assistants.
You should also use tools like Mobile-Friendly Test or PageSpeed Insights to check and improve your mobile usability and speed. You should also use tools like Voice Search Readiness Test or Voice Search Optimization Tool to check and improve your voice search optimization.
Create Engaging and Informative Content
AI search engines can analyze and rank multimedia content, such as videos, podcasts, or infographics, in addition to text content. This means that users can consume your content in different formats and preferences, depending on their needs and interests.
To create engaging and informative content, you should use different types of media to enhance your message and appeal to different audiences.
You should also use keywords, captions, transcripts, and tags to optimize your multimedia content for search engines and users.
You should also use tools like YouTube Studio or Anchor to create and optimize your video or audio content. You should also use tools like Canva or Piktochart to create and optimize your graphic or infographic content.
Leverage AI Tools
AI tools are software applications that use natural language processing and machine learning to generate high-quality content, identify SEO issues, and provide actionable recommendations. These tools can help you create SEO-optimized content, analyze website performance, and implement optimization solutions.
Some of the AI tools that you can use are
- Jasper, is an AI content writing software that can generate high-quality content for any topic, keyword, or industry. It can also optimize your content for SEO and SEM and provide suggestions and feedback. You can use Jasper to create blog posts, landing pages, product descriptions, and more.
- AlliAI, is an AI SEO assistant that can identify and fix SEO issues on your website, such as broken links, duplicate content, or low-quality content. It can also provide SEO recommendations and solutions and monitor your results and progress. You can use AlliAI to improve your technical SEO, on-page SEO, and off-page SEO.
Advanced Next-Gen SEO Methods
The advanced next-gen SEO methods are the ones that are still coming or not widely known by many online businesses and marketers. They are based on the new features and capabilities of the emerging AI-powered search engines, such as Google SGE, Bing, and Andi. They are also based on the new trends and behaviors of online users, such as using generative AI, creative seed keywords, and dynamic parameters.
Here are some of the advanced next-gen methods that you can use to stay ahead of the competition and the search engines
Use Generative AI to Generate Mock Data Schemas
Generative AI is a branch of AI that can create new data or content from existing data or content, such as text, images, or audio.
For example, generative AI can create realistic faces, landscapes, or music, based on existing examples.
Generative AI can also help you generate mock data schemas based on natural language prompts. A mock data schema is a set of fake data that mimics the structure and format of real data, such as names, addresses, phone numbers, or products.
You can use mock data schemas to test and demo your software, without using real or sensitive data.
One of the tools that you can use to generate mock data schemas with generative AI is Tinybird. Tinybird is a tool that uses GPT-3, one of the most advanced generative AI models, to create realistic and relevant data for your software. You can use natural language prompts to specify what kind of data you want, and Tinybird will generate it for you.
You can also customize and refine your data schemas, and export them to various formats, such as JSON, CSV, or SQL.
Use AI-Powered Search Engines to Optimize Your Content
AI-powered search engines are search engines that use artificial intelligence to understand the user’s intent and context and provide more relevant and accurate results. They can also generate content, such as voice answers, featured snippets, or images, based on the user’s query.
Some of the AI-powered search engines that you can use to optimize your content are
- Google SGE (Search Generation Engine), Google SGE is a new AI-powered search engine that Google launched in November 2023. It uses natural language understanding and generation to provide more relevant and personalized results for complex queries. It can also generate content, such as voice answers, featured snippets, or images, based on the user’s query. Google SGE is currently available in beta for select users and queries.
- Bing is Microsoft’s search engine that also uses artificial intelligence to provide more accurate and comprehensive answers for natural language queries. It can also discover and display related information, such as facts, images, videos, or maps, and interact with the user through voice or chat. Bing is currently available for all users and queries.
- Andi is a new AI-powered search engine that Bing introduced in December 2023. It is a personalized and conversational search engine that learns from the user’s behavior and preferences and provides tailored and interactive results. It can also generate content, such as voice answers, featured snippets, or images, based on the user’s query. Andi is currently available in alpha for select users and queries.
Use Creative Seed Keywords to Find Untapped Keywords on Reddit
Reddit is a social media platform that hosts thousands of communities, or subreddits, where users can share and discuss various topics, such as news, hobbies, memes, or questions. Reddit is a keyword research goldmine, as it shows you what topics and terms your target audience is interested in and searching for.
To find untapped keywords on Reddit, you need to use creative seed keywords that are related to your niche, but not too obvious or common.
For example, if you are in the fitness niche, you can use seed keywords like “workout hacks”, “fitness myths”, or “gym fails”, rather than just “fitness” or “workout”.
You can use a tool like Keyworddit to extract keywords from Reddit subreddits and provide data such as monthly search volume, cost per click, and competition. You can also filter and sort the keywords by relevance, popularity, or difficulty, and export them to a spreadsheet.
Use Dynamic Parameters for Pagination to Avoid Duplicate Content Issues and Improve Crawl Efficiency
Pagination is a technique that splits a large amount of content into multiple pages, such as a list of products, a blog archive, or a search result. Pagination can improve the user experience, as it makes the content easier to navigate and load. However, pagination can also cause SEO issues, such as duplicate content, crawl budget waste, or indexation problems.
To avoid these issues, you can use dynamic parameters for pagination. Dynamic parameters are URL parameters that change the content of a page without changing its URL.
For example, you can use a parameter like ?page=2 to show the second page of a list of products, without creating a new URL.
Dynamic parameters can help you avoid duplicate content issues, as they tell search engines that the content on the page is different, even though the URL is the same. They can also help you improve crawl efficiency, as they reduce the number of URLs that search engines need to crawl and index.
You can use tools like Yoast SEO or All in One SEO to add rel=“next” and rel=“prev” tags to your paginated pages, which tell search engines the relationship between the pages.
Use the BLUF (Bottom Line Up Front) or Journalistic Inverted-Pyramid Approach to Improve Your Content’s Time to Value
Time to value is the time it takes for a user to get value from a piece of content. The shorter the time to value, the better. To achieve this, you need to put the most important information and elements at the top of the page, ideally above the fold. This way, you can capture the user’s attention, and provide them with the key takeaways of your content.
One of the methods that you can use to improve your content’s time to value is the BLUF (Bottom Line Up Front) approach. This is a method that is commonly used in military and business communication, where you start with the main point or conclusion, and then provide the supporting details or evidence.
Another method that you can use is the journalistic inverted pyramid approach. This is a method that is commonly used in news writing, where you start with the most newsworthy information, such as the who, what, when, where, why, and how, and then provide the less important or interesting information.
Both methods can help you improve your content’s time to value, as they provide the user with the most relevant and valuable information first, and then go into more details or explanations later. They can also help you improve your content’s readability and scannability, as they use headings, bullet points, and summaries to organize and highlight your content.
You can use tools like CoSchedule Headline Analyzer or Sharethrough Headline Analyzer to create catchy and effective headlines for your content.
Let's Wrap it Up
In this article, we have explored the new SEO methods that you need to know and use to succeed in the AI era. We have covered both the new-gen SEO methods that are already widely used and proven, and the advanced next-gen SEO methods that are still coming or not widely known.
We have provided you with a practical guide on how to apply these methods to your website and content, and how to measure and improve your results. We have also shared some tips and tricks on how to stay ahead of the competition and the search engines.
We hope this article has helped you understand some of the new-gen and advanced next-gen SEO methods, and how to use them to grow your online business. We also hope you have enjoyed reading this article.
If you have any questions or feedback, please feel free to leave a comment on our LinkedIn page here. We would love to hear from you.
Thank you for reading, and happy SEO-ing!
Best,
Nexa-Hub
